Description
Vintage vendor serving tray measures 61cm x 41cm x 8cm. Features advertising around the sides for Wrigley’s P.K. Chewing Gum. Price one penny per pack. Original leather strap no longer attached. Note: some damage to underside in one corner. Tray remains in original unrestored condition.
Wrigley Company was established in 1891 in Chicago, USA. Their chewing gum brands continue to be popular over 130 years later.
1932–1961: Philip K. Wrigley. After William Wrigley Jr. died, his son Philip K. Wrigley (1894–1977) assumed his father’s position as CEO of the Wrigley Company. Wrigley is most well known for his unusual move to support US troops and protect the reputation of the Wrigley brand during World War II, in which he dedicated the entire output of Wrigley’s Spearmint, Double mint, and Juicy Fruit to the US Armed Forces. Wrigley launched the Remember this Wrapper ad campaign to keep the Wrigley brands on the minds of the customers during times of wartime rationing. Wrigley’s P.K. brand was named after P.K. Wrigley.
