Match Striker – Schweppes Tablewater

Description

Antique glass promotional match striker branded Schweppes Tablewaters.  Early 1900’s.  Possibly 1920-1930’s.  Has had plenty of use during its day.  No chips or cracks damage, but there are scratches to base as shown in photos where it will have been slid or dragged across the table by customers.  There is paint wear to wording.  Matches are for display purposes only and not part of the listing.

Schweppes is the oldest soft drink brand in the world.  Founded in Geneva in 1783 by German watchmaker and ametuer scientist Johann Jacob Schweppe, Schweppes was one of the earliest forms of a soft drink, with soda water created in 1783.  Various types of lemonades, tonic waters and ginger ales followed.  Schweppes has held a British Royal Warrant since 1836 and was the official sponsor of Prince Albert’s Great Exhibition in Hyde park, London in 1851.  The Schweppervescence advertising and branding began in 1946 and was used in banners advertising the brand during the London Victory Day Parade.  Coined by ST Garland Advertising Service Ltd, they sold copyright of the word to the Schweppes company for 150 pound in 1951 when they relinquished the account.  In 1969 Schweppes merged with Cadbury and again merged with Dr Pepper & Seven Up in 1999.  Many brands have been acquired since then.  In Australia the Japanese Asahi Group purchased Schweppes Australia in 2008 from Cadbury and owns the trademark in Australia.  The brand Schweppes lives on almost 250 years sinc eits creation.